Ideas, Skills, Experience, Consultation and Coaching
Through CPG Enterprises, Inc., Christine Graham offers fundraising advice, support and training to a wide variety of organizations in northern New England. The goal is always to identify the needs of the organization and the people it serves, with careful attention to the culture of its community. With over 35 years of experience, Christine distinguishes her work with a creative, targeted, analytical approach that recognizes that each situation and organization is different.
Need the right info, fast?
Our publications are short and sweet: focusing on the crucial elements you need to get started and to help your Board understand what you are doing and why. CPG Enterprises features several down-to-earth, readable publications on annual, capital and grants fundraising and the skills they require. See Publications for more information.
Is it really worth the trouble for online giving?
I wasn’t surprised to hear this question repeatedly ten years ago, but now?
Yes, organizations look at the small number of online gifts coming in and they wonder… why pay for those gifts, why not stick with paper mail?
But the tide is turning. It is difficult to see change in Vermont where numbers are small, making statistics unreliable. But online is growing.
In 2013, large national nonprofits saw a 14% increase in one year’s online giving. That includes larger populations, more technology-focused communities, places with a larger youth population than we have in VT. But the trend is there.
Some other statistics reported by the Nonprofit Technology Network include these: organizations average 1.7 cents per email solicitation sent, and 60 cents per visitor to their websites. Website visitation went up16%, and 15% of those visitors made a donation.
Fewer people are opening emails these days, and donations resulting from email appeals dropped 11%. So e-mail may not be the way to go….. you need to get your prospects to go to your website, and make it attractive for them to click ‘donate’ when they get there.
Another trend these days is sustainable giving…. .those automatic monthly donations that are billed to your credit card or automatically withdrawn from your checking account. These gifts increased by 25% in frequency, and we already learned a few years ago that these donations tend to accumulate to much higher annual gifts than the same donor made in the past with a one-time gift.
You are never fundraising in a vacuum, or in a generational standstill. When the trend changes elsewhere, it will soon arrive here. This is the time to prepare, gather e-mail addresses, be active on Facebook and Twitter, promote your website all the time…..and until the trend catches up, keep sending paper mail too!
Midnight Worries - For many years Christine Graham published a newsletter, Nonprofit Vermont, which was the primary statewide vehicle for fundraising news in Vermont. After the newsletter was joined by so many other wonderful resources for news, jobs, and legal updates, it became an occasional publication. "Midnight Worries" is an editorial by Christine Graham, in the spirit of Nonprofit Vermont.