Most major capital campaigns, particularly those with significant goals, will benefit from a feasibility study that includes confidential interviews with donors, prospective donors, and other knowledgeable individuals. 

We conduct feasibility studies as unbiased, independent professionals, bringing our wealth of experience to your project.

Depending on various factors such as your donor pool, the anticipated goal, and your history of fundraising, you may have an interview pool of 15-35 prospects. CPGE will often conduct an internal assessment as a first step in our study process. 

Often people think the only purpose of a pre-campaign feasibility study is to test your fundraising goal, but we find that the study is much more than that. A feasibility study can also:

  • Uncover unique perspectives on your organization

  • Identify new volunteers and opportunities

  • Flag concerns and problem areas

  • Determine preferred messaging 

  • Expand your list of prospects

  • Our feasibility studies often result in a thorough report that provides summarized and anonymized results from the interviews. Our reports will include a recommended capital campaign goal with a proposed gift chart, strategic directions, and recommended campaign messaging. Recommendations may also include suggestions on timing, staffing, and necessary preparations. CPGE will present our findings to your staff and board, enabling you to decide whether and how to proceed with a capital campaign.

  • We conduct feasibility studies in this traditional fashion of assessment and interviews, but we are also open to more innovative approaches. These might include community listening tours, small group or family meetings, or alternative timelines for studies and campaign preparation.

  • The cost for a study varies widely depending on a number of factors. The scope of the study will depend on the number of interviews, the geographic region you serve, the preferences for in-person or remote interviews, and the scope of the initial assessment. We will prepare a tailored proposal for your study after we’ve discussed your unique needs and will include our estimated fee.

  • A Capital Campaign is a major undertaking for any organization. A capital campaign is a unique, often large-scale fundraising effort that requires careful planning and diligent execution. CPGE can assist you every step of the way from preparation to implementation. We do not solicit gifts nor run campaigns, but we can coach you and your campaign committee and provide expert advice for the duration of your campaign. CPGE has assisted with hundreds of capital campaigns, and we bring you that depth of experience.